TZUJI: pronounced [zhu-zhee]; (to make something more amazing: to make someone more glamorous or eye-pleasing)The Berlin based brand TZUJI is the brainchild of legendary New York music DJ/producer Larry Tee. TZUJI is a cross between luxury sportswear and functional street-style with a positive message. The collection features reversible jackets, the Save The Humans sweatsuits and the GOD* hats. Music and the club scene have been the inspiration for TZUJI’s streetwear and urban fashion collections which emphasize athleisure elements. The new collection key items are reversible jackets in rainbow prints, techno style graphic prints, inventive animal-plaid, and athletic shirts. 

“After having produced some of the music industry's biggest fashion hits, it occurred to me that my real passion was clothing. I woke up one day and thought, Wow, I’m really meant to be a fashion designer,“ said founder Larry Tee. 

TZUJI has been worn by stars such as, Missy Elliott, Jimmy Fallon and The B-52s. It has been featured on TV Shows such as, X Factor, The View and The Tonight Show. Designer Larry Tee launched fashions' biggest hit RuPaul by producing the hit song 'Supermodel (You Better Work)'. He is also heralded as one of VICE Magazine's 20 greatest DJs, and launched the club kids and hipster Electroclash music scenes in the 90s. His colorful club influence is a major part of the TZUJI brand DNA. Sex in the City's Patricia Field supported the brand since its inception and placed TZUJI on celebrities and in the Dover Street Market shop. Currently the brand is sold in 12 cities and has been featured in VOGUE and GQ.The plan for the next phase of TZUJI will take place this year when Larry goes into pre-production for his reality TV show.

Larry Tee: Larry Tee is an American, Berlin-based DJ, music producer turned fashion designer who coined the musical genre term “electroclash” and helped launch the careers of artists such as RuPaul and the Scissor Sisters. He has written songs for and collaborated with Steve Aoki, Afrojack, Shontelle, Princess Superstar, Santigold, RuPaul, and Andy Bell from Erasure.

In January 2014 with the support of Sex in The City Stylist Patricia Field he launched his clothing line TZUJI at London Fashion Week. TZUJI has since been worn by popular stars like Jimmy Fallon on the Tonight Show, Rihanna, Missy Elliott, Sean Kingston, Kid Ink and sold in top stores like The Dover Street Market in New York and VFILES as well as in Los Angeles, London, Berlin, Hong Kong, Singapore and more.

Tee was born and raised in Seattle, Washington. In the early 1980s while living in Atlanta, Georgia, he became a part of the music scene with personalities such as, RuPaul and Michael Stipe (REM). In 1986, Tee, along with RuPaul, Lady Bunny, and Lahoma Van Zandt, moved to New York and quickly became involved with the Club Kids scene with his epic party, Love Machine. He was resident DJ at NY famous clubs such as, The Limelight and known for his DISCO 2000 parties made famous in the movie Party Monster. In addition, he DJ’d at The Roxy, The Palladium and Twilo. In 1992, Tee co-wrote the RuPaul's top 40-hit “Supermodel (you better work)".

In the early 2000s, while spinning at the Berliniamsburg party at the club Luxx, Tee created and trademarked the term “electroclash". He coordinated and managed the 2001 Electroclash Festival, which featured Scissor Sisters, Fischerspooner, 2 Many Djs, Felix Da Housecat, James Murphy of LCD Soundsystem and Peaches. Tee went on to work with a series of non-traditional artists like reality TV star Jeffrey Star, Amanda LePore, Drag Race stars Sharon Needles and Aquaria, and celebrity blogger Perez Hilton. He has remixed artists such as, Sia, Iggy Azalea, REM, Lady Gaga, Roisin Murphy, Kele of Bloc Party, and Cher.

In 2011, Tee moved to Shoreditch, London where he ran a weekly party in east London called Super Electric Party Machine at East Bloc featuring artists such as, Charli XCX, Years and Years, Brooke Candy, Conchita Wurst, and MNEK.

In June 2015, Larry Tee moved to Berlin, Germany to develop his fashion brand TZUJI and to pursue a career in TV. After developing four successful seasons in November of 2018 Tee officially founded TZUJI GMBH.

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